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FRAGRANCE
KNOWLEDGE HUB

Fragrance Concentration

"All Perfumes are Fragrances but all Fragrances are not Perfumes" Fragrance creation is an art and science of mixing various scented and unscented raw materials and an excellent blending expert that has immense knowledge in this field. The expert is known as a Perfumer or in the industry term a "Nose" - the one that creates the fragrance.

These fragrance creations are then blend or diluted according to the desired formulation. These formulations are categorised for personal care as Parfum (Perfume), Eau de Parfum (EDP), Eau de Toilette (EDT), Eau de Cologne (EDC or Cologne) and Eau Fraiche (Deodorant).

"Parfum" also known as "Extrait de Parfum" has the highest concentration of fragrance oil, which also makes it the most expensive fragrance formulation in personal care.

This formulation interpretation also gives us the understanding of the longevity (lasting effect) of the fragrance after application.

Your fragrance packaging box or bottle will mention these details for your understanding.

All our Signature Fragrances are "Parfum" grade creations, that gives you the uber Luxury experience.

How to make a fragrance last long ?

There are various ways in which you can make a fragrance application last long on your body. The longevity of fragrance depends on various factors such as fragrance formulation, weather conditions, mode of travel,body type (perspiration amount), skin type (oil content), etc.
We list the most simplest ways in which you can get your fragrance to last long.
1) Fresh or sweat free body - Having a shower or refreshing your body and application area with a wash prior to applying your perfume helps the fragrance to integrate well and accentuates all its notes. Ensure that your body is dry and free of any other scents from your body wash, shampoo, soaps or conditioners.

2) Moisturize your skin - Applying your Perfume on moisturized skin helps to retain the essence of the fragrance. You can also use petroleum jelly to moisturize the pulse points or application area. Ensure that you use an unscented moisturiser or petroleum jelly to maintain the original notes of the fragrance.

3) Natural Spray Area - There has always been a debate on whether to apply a fragrance on the skin or on your clothes. We suggest, you understand your fragrance formulation before deciding the spray area. If you are using a Perfume (Parfum), you should apply it on the skin due to the fragrance oil concentration level. The oil shall retain well on your skin as compared to your clothes. It shall also give you a distinctive smell due to the interaction of the fragrance notes with your unique and natural body oil composition.Caution: Apply a small quantity of perfume on one point of your body to check for any allergic reactions.

4) Pulse point care - On application of the perfume, you should ensure that you do not rub the area or overlap that area with any other scent. This helps the notes to dry off organically as intended during its creation, giving you the smell of all it's blended notes.

What are Pulse Points ?

Pulse point, are those areas of our body that retains the perfume well and longer due to the warm/cold combination in those areas. Some of these pulse points are often exposed naturally which airs the fragrance around our body.

Some of the pulse points for Men and Women are - Neck, Back of the ear, Jaw, Chest, Shoulder, Inner elbow, Forearm, Wrist, Back of the knees, Calf area and Ankles.

Fragrance Pyramid

A fragrance pyramid is the 3 layers we sense in a perfume - Top, Middle and Base (Dry down).

Top Notes also known as head notes - The scents that are perceived immediately on the application of the perfume.

Middle Notes also known as heart notes - The scents of a perfume that emerge just prior to, when the Top notes dissipate.

Base Notes also known as Dry down notes - The scents of a perfume that appear approximately 30 minutes after application or departure of the middle notes.

General Points to Note

1) Always store your Fragrance in a cool and dry place away from direct sunlight. Avoid storing your fragrance in the bathroom.

2) Avoid spraying or applying your fragrance on sensitive areas like your eye, groin or near your mouth. Fragrances are for external use.

3) Avoid spraying or applying your fragrances near fire, flames or while smoking.

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